I sometimes find it difficult to compete with pretty cookies with bright blues and real reds…I refuse to use food colouring in our decorations as I have read many articles on how BAD food colouring is for dogs (and humans). Just because it is FDA approved doesn’t mean it’s healthy! Long term effects are allergies, hyperactivity and even worse -CANCER….I know, it’s just a treat…but how many does it take to hurt your dog? I know that I WILL NEVER personally find this out. Educate yourself on it, SHOP LOCAL and ask questions on those pretty colours,….ours are just as nice and vegetable powders are all natural!